Are you searching for a TV that looks good even when you’re not using it? Samsung’s The Frame series TVs might be just the ticket, since it doubles as a live art installation (or humongous digital photo frame) when you’re not watching TV or playing video games. It’s on sale, too. Amazon is currently offering the 2025 55″ Samsung The Frame LS03F Art TV for $697.99 with free shipping. That’s a $400 price drop and the lowest price ever for this particular model.
Save $400 Off the 55″ Samsung “The Frame” TV (2025 Model)
Samsung’s “The Frame” sets itself apart from other TVs with its seamless aesthetics. When you’re not using The Frame as a TV, then a nifty feature dubbed “Art Mode” turns your TV into a dynamic art installation that showcases whatever image or series of images you want displayed. You can choose art purchased from the Samsung Art Store or from your own personal collection, including NFTs, personal photos, illustrations, AI generated wallpapers, and more. The screen turns itself off via a motion sensor, so you’re not wasting electricity if no one’s around.
To go along with the art theme, the TV bezel is thin and looks just like the frame on a painting. Furthermore, the bezel is customizable. By default the TV has a black frame, but you can also purchase additional bezels (like white or teak) if you want a customized look. Instead of a TV stand, a slim wall mount is included to complete the disguise.
“The Frame” also happens to be a great TV, both for viewing 4K HDR content and for playing current-generation games. It’s equipped with a full array LED backlit panel with quantum dot technology, local dimming, and wide color gamut. The panel has a native 120Hz refresh rate and HDMI 2.1 inputs, so it’s capable of running games in 4K @ 120Hz when connected to a PS5 or Xbox Series X gaming console.
Eric Song is the IGN commerce manager in charge of finding the best gaming and tech deals every day. When Eric isn’t hunting for deals for other people at work, he’s hunting for deals for himself during his free time.